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Is Graff License a Diamond in the Rough for Inter Parfums?

New eight-year deal.

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By: Christine Esposito

Editor-in-Chief

Inter Parfums, Inc. has entered into an exclusive, worldwide license agreement with London-based Graff Diamonds for the creation, development and distribution of fragrances under the Graff brand. The eight-year agreement has three-year automatic renewal options, potentially extending the license until December 31, 2035. Founded in 1960, Graff has been dedicated to sourcing and crafting diamonds and gemstones and transforming them into jewelry that is designed and manufactured in Graff’s Londo...

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